High-CTR search clicks but zero conversions or leads

Executive Brief

Small B2B advertisers and PPC managers running low-to-mid-budget Google Search campaigns report healthy CTR on tightly matched long-tail keywords but no recorded leads. The frozen evidence contains three recent r/PPC accounts involving roughly $50/day or $500–$626 of spend. The shared opportunity is a structured diagnostic workflow that distinguishes tracking gaps, thin-data uncertainty, message mismatch, form friction, offer weakness, and bidding issues; it cannot guarantee that any recommended change will produce conversions.