Emoji Maker: Emoji Up

Executive Brief

Emoji Maker: Emoji Up is a free, in-app-purchase/subscription iOS app for building custom emojis and stickers by mixing bases, eyes, mouths and accessories, with AI/genmoji-style generation, emoji packs, and direct export to TikTok, Instagram, WhatsApp and Snapchat. It shows strong recent App Store traction (rank 30, +53 positions in 14 days in Graphics & Design) even as Google search demand for emoji-creation terms is modest and slightly cooling. The consumer freemium model is coherent (confirmed one-time purchases around $0.99 and a weekly subscription tied to fresh weekly content), but the category is crowded (Bitmoji, Apple's native Genmoji, Gboard Emoji Kitchen), so the wedge relies on broad mix-and-match customization plus AI-style creation beyond flagship Apple Intelligence devices; copyability and platform substitutes are the main risks.