Lyfta: Gym Workout Tracker Log

Executive Brief

Lyfta is a free, ad-free gym workout tracker and strength planner with a large video exercise library, structured programs, community challenges, and a Pro subscription. It is gaining momentum — App Store rank 53 (+30 in 7 days) and brand searches roughly doubling — but it enters a saturated category led by Hevy and Strong, where search acquisition is crowded. The clearest openings are coach-facing routine management, per-set timing, and localization gaps; its strongest assets are a generous free tier and deep content, monetized through Lyfta Pro.